My
Story
I genuinely love what I do when the company's mission aligns with my personal values. ​
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Currently, I am the Director of Commercial Strategy and Product Marketing at Medable, a Health Tech unicorn focused on delivering effective therapies to patients faster through our #1 Digital Trial Platform (SaaS). Recently, I spearheaded the successful launch of our Generative AI product, resulting in a 50% reduction in trial technology deployment time. I've led the GTM strategies for four products, achieved two promotions and was honored as the Team MVP for my leadership in shaping the 2023 Commercial Strategy. ​
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Prior to Medable, I was Senior Manager of Growth at RubiconMD, acquired by Oak Street, which is a B2B eConsult platform (SaaS) that improves the quality of primary care. As the first marketing hire, I was responsible for spearheading the marketing strategy including content development, ABM, website optimization, technology stack, social and paid media campaigns, events management, PR, and two new product launches within a $400K budget.
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During my MBA internship, I had the pleasure of leading marketing & product development at Keheala, an Israeli-based public health platform focused on improving medication adherence for patients with Tuberculosis.
During my consulting years at Prophet and Kantar Vermeer, I worked as a Senior Associate, developing data-driven brand and marketing strategies that leveraged qualitative insights and quantitative statistics to satisfy the burden of proof required for global business strategies. Key B2B and B2C client engagements include Mayo Clinic, Becton Dickinson, Chick-fil-A, Al Tayer Luxury Retail and FMCG.
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My entrepreneurial skills were sharpened when I co-opened the first Vermeer Africa Middle East offices in South Africa and Dubai. In less than 2 years, we achieved remarkable growth, earning over $2.6M sales, expanding our client base from 0 to 7, establishing 2 offices, increasing our team from 2 to 10 members, and securing 3 speaking engagements.
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Teamwork makes the dream work and I've had the privilege of working with amazing mentors, colleagues and friends who appreciate my decisiveness, dry humor and ability to deliver high-quality results fast.
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MBA from INSEAD and BA in Economics from University of Pennsylvania, Magna Cum Laude. Certified Yoga Instructor. Avid Reader and 2x Book Club Founder focused on Feminist Literature.
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Currently live in Brooklyn, NY with my family and Golden Doodle.